How it Works // FoB is a company that lets you personalize your hair care products, to an impressive level of detail. The quiz you take is pretty in-depth, and allowed me to address some of my unique hair needs (super thick, straight-ish hair that I need to volumize). I liked that I could choose up to 5 goals, but didn't need to, I really felt like they were listening to what I wanted.
And obviously, I liked that I could make it ridiculous colors and choose my scent (grapefruit hibiscus)
What I Thought // I have pretty easy-to-manage hair, so I didn't have high hopes for this stuff. Almost anything can clean my hair well enough, so it's hard to impress me. This stuff, however, did. My hair is volumized and soft, and my clean hair lasts longer (2-3 days, instead of 1-2). The only additional product I use is this, and I have consistent, easy good hair days. I travelled recently and brought samples of other shampoos, and I really regretted it, my hair didn't look nearly as good.
Overall, I am thrilled. It's definitely worth paying a little extra for me, considering the rest of my hair care routine is very low maintenance, and I love that I can buy more shampoo than conditioner, because now I run out at the same time. If you're interested in trying it out, 5 dollars off here
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